Capturing the Thunder: 10+ years delivering the jockey’s perspective live.

Povora has been the industry standard in live wearable camera technology for horse racing, building upon over a decade of experience delivering the iconic jockey’s perspective. Our proprietary Helmet Cam system (formerly Jockey Cam) is trusted by major global broadcasters to capture the speed and precision of the sport. We provide viewers with an unprecedented, high-definition, ‘in-the-saddle’ view of the charge to the finish line, the split-second decisions at the rails, and the sheer power of the thoroughbred. This footage was instrumental in providing an intimate, unique angle for the acclaimed documentary series Horsepower, available on Amazon Prime. Through continuous collaboration with racing authorities, trainers, and jockeys, we have refined the hardware to be ultra-lightweight and securely integrated, guaranteeing zero impact on performance or safety while maintaining regulatory compliance across all major tracks. Our low-latency transmission ensures millions of fans experience the race in real-time, enhancing every live broadcast and replay analysis.

• Established Authority: Over 10 years of proven experience delivering this unique live angle to global broadcasters, including its use in the Amazon Prime series, Horsepower.

• Safety & Performance Optimized: Ultra-lightweight system with a secure mount, maintaining jockey comfort and helmet integrity.

• Unmatched Immersion: Provides a dynamic, high-definition perspective that conveys the 40+ mph thrill of the race.

• Broadcast Ready: Seamless integration into existing racing production workflows for live, low-latency streaming and post-race analysis.